For cotton, the kind of advertising you can't buy
Did you catch CBS Sunday Morning yesterday?
Amongst all the Super Bowl features, the show slipped in a profile of American Apparel, the Los Angeles manufacturer of casual wear, which actually does make all of its goods in the U.S. and bases a good deal of its line on cotton fabric, both conventional and organic.
The piece also was a profile of Dov Charney, the 38-year-old Canadian-born CEO who has steered American Apparel into the retail end of the market, opening 143 stores in 11 countries over the last 3 years.
One shopper, interviewed for the feature in one of the stores, said she tended to favor the company's goods because they weren't made in sweat shops and were "100 percent cotton." For the cotton industry, it was the kind of advertising you can't buy.
Charney rates an appearance at the next Beltwide Cotton Conference.
Click here to go to a synopsis of the piece.
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