Deere's Cameco sugar cane harvesters to don green and yellow

From a John Deere press release today by way of our web site's Doane news feed:

The John Deere brand name will now make its way to sugar cane harvesting equipment with the roll-out of the new branding and the famous green-and-yellow color combination at Brazil's Agri-Show equipment show this week.

"The John Deere name is recognized as a global leader in many businesses," said Daryl Schloz, who is general manager and president of Cameco Industries, Inc., a subsidiary of Deere & Company. "As the world leader in sugar cane harvesting equipment, it is important to link our customers to the well-known John Deere values of integrity, quality, commitment and innovation."

Cameco has announced plans to re-name the company John Deere Thibodaux, Inc.

After Deere & Company acquired Cameco in 1998, Cameco continued to use the Cameco colors and trademark for sugar products. Now, however, Schloz said, by changing Cameco to John Deere Thibodaux Inc. and placing the John Deere brand on sugar cane harvesting machines, Deere provides an outward signal to customers that the sugar cane harvesting business is fully integrated with other aspects of the leading agricultural equipment company in the world.

Schloz said customers can be assured that they will continue to receive the same high level of committed service from the company, dealers, and support programs.

After the Agri-Show, production of the newly-branded 3510 sugar cane harvester will begin at the Catalao, Brazil, plant and continue at the Thibodaux, La., locations. Former Cameco facilities will now display John Deere Thibodaux Inc. signage.