Gowan acquires Intruder insecticide

Gowan Company, LLC announced this week that it has obtained exclusive U.S. marketing rights from Nippon Soda Co., Ltd. for Intruder 70WSP insecticide for use on cotton.

Until now, the product had been marketed by DuPont.

Intruder 70WSP contains the active ingredient acetamiprid, part of the neonicitinoid family of insecticides, discovered and wholly owned by Nippon Soda Co. Ltd.

Effective November 20, 2009, Tucson-based Gowan gained the exclusive distribution rights for Intruder 70WSP and will continue to position Intruder 70WSP as a premier cotton insecticide for use in the states of Alabama, Arkansas, Arizona, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma, Tennessee and Texas.

“Intruder has become an important tool in cotton insecticide programs and has demonstrated excellent field performance and recognition amongst growers on a wide range of cotton insects.” Chad Dyer, Gowan Company product manager, said in the announcement, which had been rumored at the Beltwide Cotton Conference earlier this month in New Orleans.

Intruder controls a wide range ofpests on cotton including aphids, thrips, fleahoppers, white flies, and plant bugs. The addition of Intruder 70WSP insecticide further strengthens the presence of Gowan Company in the cotton market while laying the foundation for future product development.

- Owen Taylor