Want To Sell Your Ag Widgets Abroad? Here's Where To Show Them Off.

Because our main web site, agfax.com, carries listings for upcoming ag events -- field days, commodity conferences and such -- we get occasional calls from manufacturers asking if we have or know of any comprehensive directory of meetings. The requests sometimes include listings of international ag events, especially trade shows.

Up until now, I didn't have a ready source, especially for events outside of the U.S. Sunbelt, our prime coverage area.

But a German company is now offering what sounds like a fairly comprehensive directory of international ag trade shows. The soon-to-be-published directory, the Eichberg Ag Trade Show Report, will compile decision-making data about more than 200 ag trade shows in the U.S. and abroad.

It will be published by Tobias Eichberg, owner of Eichberg Consulting and the former Show Manager of the Agritechnica Show in Hanover, Germany. Agritechnica is a sprawling event with exhibitions covering farming, equipment and technology, and it attracts exhibitors from most of the inhabited continents. So, who better to develop this kind of guide than Agritechnica's former manager?

The directory, as Eichberg explains, will go beyond the customary data about attendance and, he says, burrows into the product categories that form a show's focus. His attempt will be to help potential exhibitors determine which shows to buy into and which ones to avoid.

For more information, here's the link, which includes another link to a fax order form.

Two editions are available, one covering about 140 shows in the northern hemisphere and another covering 45 in the southern hemisphere.

The directories are priced in Euros. At the current exchange rate, the northern hemisphere edition is about $260, while the southern hemisphere edition is about $90.