Mississippi Farm Bureau Launches TV Campaign To Shine Positive Light On Ag

Mississippi Farm Bureau Federation last month launched the Farm Families of Mississippi (FFM) ag media campaign. Farm Bureau organized a group of agricultural interests to fund the campaign. The goal: reinforce a positive perception of ag among Mississippi consumers. So far, 475 spots have been purchased on two Jackson metro TV stations. Radio ads are in the works, and billboards are going up, too. Here's a link to the first spot.

"We are in the process of bringing in more partners to the effort for our plans in 2011," said Donald Gant, FFM chairman and a rice and grain farmer in Bolivar and Sunflower Counties. "It has been well received by all supporters so far.”

- Owen Taylor