Eat more Lay's

At the Kroger this morning the store's PA system - the one that usually tells you about bargains in the meat department - carried a Lay's potato chip commercial that mainly praised the farmers who grew the potatoes. Wish I had had a recorder with me. Essentially, it said that without the farmers, there wouldn't be Lay's potato chips.

The recorded announcement still directed shoppers to a potato chip display. Nonetheless, it was refreshing to hear a company actually connect its product to the people who grow it.

Addendum, May 12:

We received a press release from Lay's today that announces a new marketing campaign that actually features the farmers who grow the company's potatoes. See:

Lay's Launches New Marketing Campaign Celebrating Local People, Communities Behind Its Potato Chips 5-12

- Owen Taylor